Candela is an industry leader in body imaging energy-based technologies that change lives. The new re-branding I designed embodies their continued commitment to innovating medical aesthetic treatment solutions based on solid science and effective outcomes.
The new chrome logo design represents the prestige, excellence, and quality of the Candela brand. It is used to visually express a dynamic, bold corporate message across materials and digital applications.
The Candela Style Guide is a comprehensive set of standards used in the development and review of promotional materials for Candela. These standards contain branding guidelines that ensure a unified brand identity for Candela. As Candela’s services and products expand, it is important that brand elements, including all the elements that make up the company’s visual identity, remain consistent.
The Profound treatment is a nonsurgical alternative for treating facial wrinkles and the appearance of cellulite. This campaign appealed to patients desire to improve their appearance without having surgery.
The re-branded corporate style is used at major trade shows. The chrome Candela logo design element is used prominently—specifically for exterior, entrance, and reception areas—and be featured on clean backdrops.
Hero shots and in-practice settings are well lit, clinical, and shot on white or light neutral backgrounds. Shadows and ground reflections appear below the images to ground objects.
Corporate signage was developed to be used in a multitude of ways, including building exteriors, reception areas, training rooms, and feature walls. Interior rooms, such as training rooms and display areas, also feature the chrome Candela logo.
The new re-brand for Candela is used for all thier different product lines. Here it is used a for Vbeam Prima promotion for a shuttle van that took participants to and from a trade show.