revaléskin is a unique, powerful, anti-aging skin care product that is derived from coffee berries. With a range of products known for healthy, beautiful skin. Their unique blend of botanical extracts that offers the most diverse profile of plant antioxidants found in the cosmeticeutical industry. The challenge was to make it very obvious that is was a naturally powerful yet elegant product line.
The revaléskin logotype emphasizes the natural element of coffee berries. The “v” in revalé arches over to the word skin, which has the coffee berry icon built over the top of it it. The logo uses a green color represents its natural ingredients. The grey color on the word skin is meant to show the beauty aspect of the product. An original photograph of a scientific beaker holding coffee berries was created. It is used as the brands visual icon representing the perfect blend of science and the nature.
For the launch of revaléskin, it was decided that an original photo shoot was necessary to set the product apart from its competitors. Charles Bush in Los Angeles was selected to be the photographer. After an extensive model selection process, Jacqueline Lord was selected. We did separate photo shoots to highlight the different areas of the body that revaléskin treats: eyes, face, neck and décolletage were all covered for those particular product lines.
Metallic sliver was chosen to be the base color on the packaging. The outside of the tubes were a clear matte finish, and a second tube on the inside had the solid metallic silver. The typography and icon were printed on the outer tube. This gave the appearance that the design elements were floating and had shadows. Special attention to the product photography was given so that this effect appeared on the final images. Reflections of the products were added for an extra glamorous touch.
All the elements came together for the product line consumer advertising campaigns. Here the Intense Recovery Treatment launch ad features a beauty photo in which the model has an intense but provocative expression, along with product image prominently featured. A white sweep was added from the bottom upwards to make the copy readable.
The silver to white gradient worked very well as a basis for large scale trade show booths. The green color helped to make the logos very prominent from a distance, which is important in trade shows. Product photography was also very clearly displayed. The original beauty images helped individualize revaléskin from the competitors.
A simple banner type home page was developed. The purpose was to have a landing page that had only two options for the viewer. Learn more about revaléskin or find a aesthetic physician. The product could only be purchased though a aesthetic physician, so that had to be made easy. A separate login is available to the physicians, but that is less important.